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CONADENNA EXPRESS YOUR TOTAL REJECTION TO THE SPREAD OF COMMERCIAL TELEVISION SPORTS JOURNAL "THE BOCÓN"

The National Commission for the Rights of the Children's and Adolescents (CONADENNA), which includes 29 public institutions and civil society, and whose work is to promote and defend the rights of children and adolescents for the effective exercise of citizenship at national, regional and local levels, expressed total rejection of the public broadcasting television commercial sports daily EL BOCÓN "

for attacking:

· rights of girls, children and adolescents.

· The self-esteem, confidence and mental health of children and adolescents.

·

Relationship between parents and children assertive.

·

Respect for the views, among others.

For promoting:

·

Inadequate

childrearing.

·

psychological abuse and humiliating treatment

children and adolescents.

We firmly believe that this commercial by having a massive observation serves as a bad example to promote family models and goes against the basic tenets of the Convention Rights of the Child, constitutional provisions in Articles 2 and 3 refer to the protection of rights in the NNA and the defense of its interests as a government priority, these principles are also enshrined in Articles II and IX Preliminary Title Code of Children and Adolescents (Act No. 27337

). Regard, it is necessary to affect the requirement to strengthen the social imaginary the proper treatment of children and adolescents. in all areas in which they live ( Article 19.1 of the Convention on the Rights of the Child and Article 4 of the Code of Children and Adolescents

). Additionally, we call attention to the advertising agency responsible for executing the creative idea of \u200b\u200bthis commercial advertising campaign, hoping that from now on be more careful when dealing with topics to include or commit to infancy and adolescence, which we put at your disposal at the time of the respective consultations.

CONADENNA reaffirms its vocation in promoting and defending the rights of children, which puts us on permanent alert against any situation that puts at risk if the integrity and respect for their rights.

Lima, 6 September 2010

National Rights Commission

of Children and Adolescents

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